What Is Search Engine Optimization? (SEO)
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. – From Wikipedia
The best way to use SEO to your advantage is to use a keyword tool such as the one found at Wealthy Affiliate. You’ll want to find keywords that get searched a lot but have a low number of results. This way you have a higher chance of getting on the first page of search engines.