Jeff Goodby & Rich Silverstein Masterclass Full Video Review
Thanks for reading my Jeff Goodby & Rich Silverstein Masterclass Review.
Jeff Goodby & Rich Silverstein Teaches Advertising and Creativity
I’ve been a member of Masterclass since May 2021 and have taken over 60 classes so far. In this article, I’m sharing my insights about Masterclass.com as a service and my thoughts about the Jeff Goodby & Rich Silverstein Masterclass to help you determine whether it’s appropriate for you.
If you have any questions, you can put them in the comments below.
Check out the video review below to take an inside look at the class.
Also note: I’m a paying member of MasterClass and a participant in the MasterClass Affiliate Program. If you purchase a membership to MasterClass.com with my links, I will get a commission at no added expense to you. Moreover, I only suggest products and services I think my readers would find valuable.
Thanks in advance, Greg
Now let’s talk about Jeff Goodby & Rich Silverstein.
This article will be outlined as such:
- Jeff Goodby & Rich Silverstein Masterclass Summary
- Jeff Goodby & Rich Silverstein Masterclass Review (Video)
- More About Jeff Goodby & Rich Silverstein
- Included Related Courses
- What Benefits Does Masterclass Offer?
- Is Masterclass Good For Beginners?
- What Devices Can I Watch Masterclass on?
- Price and Is It Worth It?
Jeff Goodby & Rich Silverstein Masterclass Summary
Table of Contents
Jeff Goodby and Rich Silverstein, the founders of the legendary advertising agency Goodby Silverstein & Partners, deconstruct their best advertising campaigns in their new MasterClass on advertising and creativity. Learn creative storytelling and how to make work that connects with millions from the iconic duo. Whether you’re starting a new company, advertising to millions, or just interviewing for your first job, their energy is infectious and their advice is invaluable.
Jeff Goodby and Rich Silverstein both started their careers in journalism, with Jeff as a reporter and illustrator at The Boston Herald American, Time magazine, and Mother Jones and Rich as an art director in the heyday of Rolling Stone magazine. After meeting at Ogilvy & Mather under Hal Riney, they started GS&P with Andy Berlin in 1983 and won their first Cannes Lions as an agency for the Mill Valley Film Festival.
They went on to win lions across every award and brand category, bridging an unprecedented variety of styles. Their advertising campaigns include “got milk?,” the Budweiser lizards, Hewlett-Packard “Invent,” the E*TRADE monkey, Polaroid “See What Develops,” the NBA’s “I love this game,” Nike “Skateboarding,” and “Sega!”
Since 2000, the agency has excelled at creating work that transcends media. Most recently, it received gold Cannes Lions for “Lessons in Herstory” (an AR project that rewrites history to include women), “Dalí Lives” (a deepfake experience that brings Salvador Dalí back to life), “I Am a Witness” (the first emoji for a social cause), Chevrolet’s Sonic Launch with OK Go, and the Cheetos Museum. In this year’s 2020 Super Bowl, GS&P will have ads for Pepsi, Doritos, SodaStream, and Cheetos.
In this online class, you’ll learn about:
- How to make something out of nothing
- Behind the scenes of “got milk?”
- How to make advertising that lives in culture
- Working with brands
- Goodby’s rules for creative vandalism
- How to tell a story in 30 seconds
- Writing, designing, and giving direction
- Is it funny enough?
- How to pitch
- Anatomy of a campaign
- The Super Bowl
- Bringing humanity to the corporate world
- New business: Pulling out all the stops
- How to start an agency
It comes with a 37-page downloadable PDF Workbook and the Jeff Goodby & Rich Silverstein Community Page, where you can ask questions, network with other members, and more.
More info at Masterclass.com:
It’s worth noting similar classes to Jeff Goodby & Rich Silverstein because when you signup for Masterclass.com, you get access to all of the other instructors and courses as well. Masterclass adds new classes every month.
Here are a few Masterclasses related to Jeff Goodby & Rich Silverstein
- Elaine Welteroth | Designing Your Career
- Chris Voss | The Art of Negotiation Masterclass Review
- Robin Arzón | Mental Strength
- Malcolm Gladwell | Teaches Writing
- Bob Iger | Business Strategy and Leadership
- Sara Blakely | Self-Made Entrepreneurship
- Anna Wintour | Creativity and Leadership
- Robin Roberts Teaches Effective and Authentic Communication
Masterclass categories include Arts & Entertainment, Music, Writing, Food, Business, Design & Style, Sports & Gaming, Science & Tech, Home & Lifestyle, Community & Government, and Wellness.
Jeff Goodby & Rich Silverstein Masterclass Review (Video)
In the video below, I cover the following topics about the Jeff Goodby & Rich Silverstein masterclass.
This video will give you a look inside and see some of the features to help you determine if this would be worth your investment.
More About Jeff Goodby & Rich Silverstein
Masterclass.com: Jeff Goodby and Rich Silverstein Teach Advertising and Creativity
What benefits does Masterclass offer?
Masterclass now offers all of its classes for one price. It’s like the Netflix of online education courses. While each course is a value in itself, other features of their platform add additional benefits. Here are some additional benefits:
Masterclass Direct Line
Masterclass’s Direct Line is a new feature as of September 2021, and it’s the first-of-its-kind toll-free telephone number connecting MasterClass members with the world’s best to have one-on-one discussions.
The first Masterclass Direct Line schedule was with Wayne Gretzky, Misty Copeland, Jake Shimabukuro, Bobbi Brown, Neil Gaiman, Werner Herzog, Kelly Weartsler, Tom Morello, and deadmau5.
I’m not sure when there will be new ones coming out.
I also tested out Masterclass’s Direct Line by calling in the day Misty Copeland was talking live.
At first, I thought this service would be like a live talk show where everyone could listen in, but you get to talk to the instructors directly on a private call. However, it is recorded and could be made public at some time.
From time to time, Masterclass.com offers contests to its members. Each contest is different with different prices.
Here’s an example of the prize from the mau5trap compilation:
- The once-in-a-lifetime opportunity to get your original track released by deadmau5 in an upcoming mau5trap compilation.
- A 15-minute virtual meet & greet with deadmau5.
- $1,000 USD reward
This is the first contest I entered on Masterclass.com. I don’t think I’ll win, but you never know.
Here’s a look inside the deadmau5 contest page.
Playlists are a way for you to explore the complete catalog and learn from more teachers. Hone a specific skill with a focused Playlist or explore a creative thread that runs through different topics.
Examples of a few Playlists:
A Creative Life
When you make your art your life, you have to learn to trust your creative spark. These playlists feature guidance from the best performers, writers, and creative minds in the world.
Motivation. Competition. Truth. Risk. These big ideas from world-class artists, actors, athletes, and beyond will encourage you to work hard and stay true to your passions.
Explore a playlist on perfecting your kitchen setup, making pasta, getting a primer on essential ingredients, or cooking a multi-course menu hand-curated from our cooking classes.
Inside The Craft
These playlists take you deep inside the creative process, from making a joke funny to the revision process essential to writers and musicians alike.
Each Masterclass comes with a community page where you can ask questions, post comments, and network with other members.
While you’re watching classes, you can bookmark lessons within the video or the whole video itself for quick access to review later. Bookmarking comes in very handy, especially for cooking classes.
Download PDF Workbook
Every Masterclass comes with a downloaded PDF workbook. These Downloadable PDF Workbooks complement the video lessons and contain more information. Most of the classes I’ve taken so far include assignments and resources with links to extra related valuable information.
For example, the cooking classes provide recipes, Tom Morello and Carlos Santana’s guitar lessons include guitar tablature, and Herbie Hancock’s piano lessons include sheet music.
30-Day Money Back Guarantee
One complaint I hear from people about Masterclass is that you need to purchase the entire year in advance to get a membership. I understand where they are coming from. I was hesitant myself, but I decided I would try it out.
The good news is that Masterclass offers a 30 Day Money Back Guarantee.
That way, you can test it out, and if you do not find it to be a value, you may cancel your membership before the 30 days ends. Just remember to mark it in your calendar.
If you could tell by now, I didn’t cancel my membership and have taken about 50 masterclasses so far.
Is Masterclass Good For Beginners?
Another question I get a lot is: Is Masterclass good for beginners?
I made this short video to help answer that question.
I have taken about 50 masterclasses so far on various topics that I knew nothing about, and I can say each class is a little different. Still, even if you’re an absolute beginner at something, you will learn something from the instructors.
For topics I’m more advanced in, I get to look at something in a whole new way, get inspired, learn someone else’s philosophy, and hear their stories.
What Devices Can I Watch Masterclass on?
Masterclasses can be watched on the following devices:
- Android TV
- Amazon Fire TV
- Roku TV
- Your Computer
- iOS Device
- Android Device
Price and Is It Worth It?
At the time of writing this article, the annual membership is $180 and provides unlimited access to all classes and new classes as they launch. All MasterClass memberships include access to their mobile and TV apps, high-definition videos, and downloadable class workbooks.
If you just want to take the Jeff Goodby & Rich Silverstein Masterclass, this might not be worth your investment but considering all the classes are included, and there is a 30-day money-back guarantee it’s defiantly worth checking out.
I’ve taken about 60 Masterclasses so far, and it’s really been a bang for the buck.
If you have any questions or comments, please feel free to leave them below.